We have these great Yankees Dodgers rivalries going on and Topps to that point, put a huge investment into getting contracts and really by 1960 it was a great, a great line by the CEO of Topps at the time, said tell a newspaper journalist the cards wag the gum,” which was his way of stating that that topps was no longer really pretending to sell bubble gum, kids were in no doubt simply after the baseball cards, it was at this time when the baseball industry was conceived and generally created. Back before action sports photography had progressed to its current standard, Topps decided to experiment with some game photos on its cards. Many times Players have had baseball cards with such horrible photos you wouldn't recognize them. Popular items for 1960s baseball cards. But who would not want to own the rookie card of the greatest professional baseball player of all time? And, in many cases, like the image of Pittsburgh's celebration following Bill Mazeroski's home run to win Game 7 of the 1960 World Series or of Carl Yastrzemski slugging a homer during Game 2 of the 1967 World Series they are some of the most recognizable baseball cards of that era. World Series cards typically offered the only shots of game action collectors would find on Topps cards during the entire decade. Appearing for the first time in the 1960 Topps set, these cards were included in every Topps regular-issue set during the decade, other than in 1966. Most of the cards were from the early 1970s through the early 90s, including complete baseball and football sets. Price guides are used mostly to list the prices of different baseball cards in many different conditions.In 1965 -Pee-Chee re-entered the baseball card market producing a licensed version of the Topps set.
Since then, Topps began to use individual baseball player contracts for their baseball cards. In 1967, Topps faced an attempt to undermine its position from the Major League Baseball Players Association, the League's nascent players' union Struggling to raise funds, the MLBPA realized that it could generate a huge amount of income by pooling the publicity rights of its members and to offer a set number of businesses a group publicity rights to use their personal photos and images on a line of different products. Yet, with acceptance of third party grading companies bringing greater objectivity to Topps baseball cards (coupled with online marketing), the vintage Topps baseball cards business has become big again, with sales in the millions of dollars recorded every year for at least ten years. World War put a damper on baseball card manufacturing to the point where only a handful of sets were produced until the economy began to evolve away from the war after it ended. In the 1910s, several new and different baseball card sets began to arise, with relation to different candy companies. with a huge selection of collectible Topps baseball cards that commemorate the decade's greatest players. Part of what makes 1960s Topps baseball cards so special is the impressive checklist o all star players. Packed with Hall of Fame players and valuable rookie cards, these products are a baseball card collector's dream. During then 1960s topps continued to make many new developments to there sets in the form of inserts and other new card groupings, such as multi-player rookie cards, world series cards and leaders’ cards. Other popular issues are the Mecca Double Folders which can be folded and unfolded to created different players, Hassan Triple Folders, the beautiful 1911 Turkey Red Cards, 1914-15 Cracker Jacks and 1911 Sporting Life by the sports magazine. These cards sometimes displayed famous players and teams. 1969 Topps Baseball Complete Set, 664 of 664 cards, in varying condition, including Ernie Banks , Roberto Clemente , Johnny Bench , Hank Aaron, Pete Rose and Willie Mays. If you were born in the the 1960s and you loved baseball as much as your friends then you collected baseball cards. Sunday past was National Baseball Card Day, put in motion by the Topps Baseball Card Company, the gold standard of baseball cards. Those were the baseball cards that were most valued by you and all your baseball friends.
The same is true when buying individual players versus collecting all popular vintage sets. (A big assumption, but since I write the article, I get to compute the index.) My logic was that tobacco cards and 1952 Topps sets would have too big an impact on the VVCI and not reflect the experience of an average vintage card collector. In the next four years, prices increased 50 percent per year, which was phenomenal but actually more modest than the 60 percent increases for '50s sets. Set prices of a few hundred dollars may have been too good to resist and prices headed up 6 percent per year versus no increase for 1950s sets. The price changes for 1960s Topps sets were similar to those for 1950s Topps sets with a few exceptions. The housing market in the last 10 years provides an example of prices initially freezing at the top of the market with sellers unwilling to take losses and no sales occurring until reality sets in and prices drop. While only a fraction of collected cards are in Near Mint or Mint condition, the prices for lower condition cards generally move as a percentage of the Mint price. I decided to start looking at prices in 1981 for popular sets issued prior to 1981. I decided to find the Near Mint prices for popular vintage sets. While we could look at prices for individual cards, I felt that set prices would give a weighted average performance. How have the prices of vintage baseball cards behaved? And when I collected baseball cards there's was a few players I collected, and the big guy I collected was Frank Thomas and the other one was Nolan Ryan. And so you had a lot of people, people at every level, whether it was the card makers, the car dealers, collectors, or especially the baseball players union which was giving out a lot of licenses. Brett: So you talked little about how there's this golden age in baseball cards, particularly you know starting in the 80s when the monopoly on Topps broke up and other card manufactures got into the game, and they kind of went on to the late eighties and early nineties, but then like 1994 kind of, beginning of the unraveling.